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Volume II, Issue I | January 2009- February 2009 |
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Taking a Second Look at CRM/Sales Force Automation What a difference a year can make. In 2008, we saw technology across the board changing the landscape of every industry; and the banking industry is no exception! This couldn't be more evident than it is with CRM/Sales Force Automation (SFA) technology solutions. Now that the banking industry has maneuvered through its first decade of CRM, 2008 appears to have been a turning-point. read more Why Employees Under-Perform If your organization struggles with employees who continue to under-perform in sales and referrals, you are not alone. In my work with financial institutions over the years, I have identified the basic reasons that employees, who have the ability to sell, do not. The basic reasons are different than what the employee tells you. "I need more training, the customer looks at me weird, I don't feel comfortable," are not the reasons the employee is under-performing. These are their feelings. The basic reasons for the under-performance create the feelings. Rather than simply dealing with the feelings, let's look at the root causes. read more
Every salesperson is magically empowered with the ability to make prospects buy-- and we mean now! This power is limited to a number of uses equal to the number of times each salesperson has been made to buy something now. In other words: Fat Chance. Well actually...If you're selling something that people compare based on cost only, then you can often get people to buy now when you have a special price to offer, or if the price is about to go up. If you're not selling such a commodity, it's back to the magical powers thing...read more |
Clients in 2008 ••••• CoreTrac's ResourceOne v3.0 Released! •••••
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2009 CoreTrac, Inc.
8200 N Mopac,
Suite 280 Austin,
Texas 78759
512.236.9120 option 2 |
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