Volume I, Issue VI |December 2009

2010 CoreTrac Users Conference

Mark your Calendars! The 2010 CoreTrac Users Conference will be held April 12-14. Register Here to reserve your seats!

Early Registration - $99 *ends 12/31
After January 1st - $149


Previous Newsletters Available on Web site

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If you have a change in your R1 Administrator or if you have any other contact-related updates, please click here.


Contact Us!

For service questions, email us at support@coretrac.com OR call us at 512.236.9120 option 1.

For sales questions, email us at sales@coretrac.com OR call us at 512.236.9120 option 2.

ResourceOne Support
Jason Watanabe, VP Technical Operations

The CoreTrac Support Team is dedicated to providing prompt response and resolution to any training or technical needs of our clients. To ensure all of your needs are met, please submit all requests by emailing support@coretrac.com or calling our support line at 512.236.9120 option 1. Your service requests will be acknowledged with an email response that includes a support case number. For faster follow-up, please use that case number when requesting updates on your service case.

R1 Tips

New 3.0 Queues

Additional functionality has been added to the R1 Queues.  Queues are holding areas for certain activities inside ResourceOne.  These holding areas allow users to send activities to a general holding area for members of that queue to view and claim.  Once an activity is claimed it is now their activity to work as they are now the owner.

Utilizing the New Queue functionality by creating queues for opportunities, tasks, events and cases will not only help users who are unsure of who to send certain activities to but these queues will also allow members of these queues to pull activities as they have the ability to work them.

Through R1 Administration, Users with the appropriate permissions have the ability to add additional queues into ResourceOne.  Queues can be built for Opportunities, Events, tasks, and Cases.

*Note: Click on the image above to view in new window.

Once a Queue is built and users are added as members, they will then be able to view the Queues under Opportunities Queues.  Members will be able to open activities from a queue and claim it as their own to work.

*Note: Click on the image above to view in new window.

*Note: Click on the image above to view in new window.

*Note: Click on the image above to view in new window.

Keys to Success

ResourceOne Policy

Use of R1
Do you know how much R1 is being used at your organization?  Are you seeing the full reports of data that you expect to see?  Track and increase the use of ResourceOne by running reports frequently.

Many clients will run monthly, quarterly and annual reports to see where they stand, not only with new opportunities and production but also to see how much R1 is being used.  Our most successful clients continually evaluate to see how their users are maximizing the functionality of R1. 

You can monitor R1 use by running many of the canned reports such as, pipeline, referral, production, matching, events and even task reports.  The more areas and users utilizing ResourceOne the more efficient and effective R1 will be to your organization.

For more information on any training assistance or support, please contact support@coretrac.com.


Development Update
Kirby Haltom, VP Technology

The CoreTrac development team has had a very busy and productive year.  In 2009, the biggest development project was the release of the new ResourceOne’s Profitability Modeling Module.  If you have not seen this new functionality you will soon be receiving additional information with dates and times to participate in a demo overview of how the Profitability Modeling can help your financial institution.  In addition, there have been significant enhancements to the marketing manager functionality and the release of the new custom report writer.

In 2010 you can expect to see the release of additional features building on the profitability modeling engine, including product, account and customer segmentation, and historical account analysis.   There are plans to add Event Notification Flags and enhanced calendar synchronization.  There also will be some additional architectural enhancements to further improve speed, reliability, and tracking.  As always, your feature-functionality enhancement suggestions continue to provide the development direction.


Sales Tips & Update
Alan Buhler, Executive Vice President

CRM, SFA, & MCIF: An All-in-One Solution

What is the difference between CRM, SFA, and MCIF?  Let's start with a few definitions:

  • CRM - Client Relationship Management is about finding, getting, and retaining customer/member relationships.
  • SFA - Sales Force Automation is about managing and supporting sales efforts.  Generally consists of contact management, opportunity management, and calendaring.
  • MCIF – Marketing Customer Information File is about reports that provide a tactical means to accomplish your marketing efforts and support the sales process.

CRM is centered on the client and consists of tracking client support issues, order tracking and data warehousing.  Client focus can be used to describe most parts of a CRM system.  Some examples of data collected by CRM systems include:

  1. Campaign tracking
  2. Purchase history
  3. Account data
  4. Demographics
  5. Sales data

SFA is centered on making sales, improving close rates, and managing the day-to-day of getting sales done.  SFA is included in CRM in a lot of cases.  However you will see a lot of SFA systems that are termed CRM systems due to the more awareness of the CRM term.  Some examples of data collected by SFA systems include:

  1. Accounts & Contacts
  2. Opportunities, Pipelines, & Reports
  3. Activities (meetings, calls, emails, etc...)
  4. Close ratios
  5. Sales rep performance

MCIF is centered on developing marketing lists that highlight the number of accounts, the numbers of households, loan and deposit balances, as well as other components such as cross-sell matrices and profitability of clients and households. Some examples of data collected by MCIF systems include:

  1. Householding
  2. Profitability & Loyalty
  3. Next-Best Product Recommendations
  4. Prospecting Lists Generation
  5. Segmentation

With CoreTrac’s ResourceOne v3.0 along with the new Profitability Modeling module you have all this functionality at your fingertips.  Marketing lists and next best product recommendations are generated with data updated daily (not monthly like most MCIF systems).  Pipelines can be automatically generated with those marketing lists and opportunities tracked.  New accounts are updated without duplicate effort with nightly integration extracts, and you can view the entire relationship with your client in a single system (including service cases).  As always, if you need any information and/or training on using R1 effectively and efficiently, just call us—we’re happy to assist.


CoreTrac welcomes the following new customers:

  • Empire National Bank--Islandia, NY ($103M Assets; Metavante Bankway core)
  • VantageSouth Bank--Burlington, NC ($97M Assets; Metavante Bankway core)