Volume III, Issue I | March 2011

2011 CoreTrac Users Conference

Mark your Calendars! The 2011 CoreTrac Users Conference will be held May 5-6. Register now to reserve your seats!

Registration - $199


Previous Newsletters Available on Web site

Forgot a few tips and tricks? View previous newsletters at our secure Web site.


If you have a change in your R1 Administrator or if you have any other contact-related updates, please click here.


Contact Us!

For service questions, email us at support@coretrac.com OR call us at 512.236.9120 option 1.

For sales questions, email us at sales@coretrac.com OR call us at 512.236.9120 option 2.

CoreTrac Users Conference

The 2011 CoreTrac Users Conference is quickly approaching. This year’s conference will feature four fantastic guest speakers, including Jennifer Linton of Texas First Bank who will be speaking about how Texas First Bank uses CoreTrac’s ResourceOne, and why it works!  In addition, there will be 8 topical breakout sessions, and you will be able to speak one-on-one with the CoreTrac Support team.  Click here for more information about the conference and contact Ashley Stifflemire to sign up today!

Customer Referral Reward Program

How would you like to use ResourceOne for FREE!  For every referral you pass along to us that becomes a new CoreTrac customer, we will reduce your next year’s AMF by 10% (this is unlimited).  So pass along 10 referrals that become new customers and your next year’s AMF will be $0.00!  Other ways to earn rewards:

  • Participate on an R1 webinar-demo as a product user
  • Participate in a case study
  • Host an onsite visit from a prospect, or field 10 reference calls
  • Deliver a session at the users conference

Contact Alan Buhler, EVP at abuhler@CoreTrac.com for more details.


ResourceOne Support
Jason Watanabe, VP Technical Operations

The CoreTrac Support Team is dedicated to providing prompt response and resolution to any training or technical needs of our clients. To ensure all of your needs are met, please submit all requests by emailing support@coretrac.com or calling our support line at 512.236.9120 option 1. Your service requests will be acknowledged with an email response that includes a support case number. For faster follow-up, please use that case number when requesting updates on your service case.


ResourceOne v 3.25 Tips and Tricks
Searching for Contacts

Whether you are working with an existing client, or creating a new prospect contact record, you will need to first search the ResourceOne database for the contact record. The requirement to conduct a search prior to creating a new contact record helps eliminate the creation of duplicate records, which in turn will improve data integrity and minimize matching problems. This will ultimately result in less work for you in the long run. There are two options when searching for contact records in ResourceOne:

Keyword Search
Use the dropdown menu from the task bar at the top of your dashboard to select your search criteria (NOTE: ResourceOne will remember your selection and provide this as a default option the next time you search for a contact). The dropdown options include:

  1. Search by Name – Retail Only Search (First and Last Name)
  2. Search by Company – Commercial Only Search (Company Name)
  3. Search by Any Name –Retail and Commercial Search with quasi phonic search capabilities
  4. Search by Acct #s – Customer Number, Account Number, or Tax ID

*Note: Click on the image above to view in new window.

Advanced Contact Search

The Advanced Contact Search menu will provide additional options for searching contacts. These include Address, Zip Code, and Contact Type. The Advanced Contact Search will also allow you to select multiple parameters when searching for contacts.

*Note: Click on the image above to view in new window.


If a contact record does not exist in ResourceOne you can create a new Retail or Commercial prospect contact record. For example, if Jon Consumer walks into your financial institution interested in talking to someone about opening a new account, you would quickly conduct a contact search for Jon. If your search results do not yield a contact record for Jon Consumer, then you can add him as a new prospect. Refer to the ResourceOne Users Guide Page 92 - 108 for instructions on how to create a new prospect.

Sales Tips & Update
Alan Buhler, Executive Vice President

Fear, Motivation, Belief…
What’s holding you back?

What’s holding you and your organization back from getting the maximum utilization from all the feature-functionality available in CoreTrac’s ResourceOne (R1)?  With any technology solution, there can be a wide disparity between how much functionality is used—from “power user” to “barely user.”  CoreTrac’s ResourceOne is no exception! However, if you can recognize what factors are getting in the way of your financial institution implementing more of the capabilities in R1, then maybe you too can become a power user and capitalize on the CRM/SFA solution that quite frankly provides one of the biggest bangs for your buck.  Here are the most common examples of what is likely holding you back:

  • Fear – Outright fear of new technology is the leading issue. This fear is created by a deep sense that the user may look stupid if they can’t master the software.  This fear is then redirected to the technology and leads to excuses like: “It’s too difficult to use,” “It takes too much time to enter the information,” or “We’ve done fine all these years without it; why do we need this stupid software now!”  By heeding the next four dot points, the fear will eventually subside.
  • Lack of Motivation – A lackadaisical expectation by senior executive management that the technology will be used is a major motivation killer.  Senior management must be clear that the technology will be used and they must use it themselves.  Reviewing reports with their team and articulating that if it is not displayed in the system it doesn’t count.
  • Level of Belief – It is very common for an organization to communicate what the benefit of the new technology is to the financial institution.  Sometimes it is even communicated what the benefit is to the employee.  However, it is often overlooked to communicate how the new technology will benefit your customers/members.  There is an inherent openness to accept new technology if users understand, feel, and believe the system will help your customers/members achieve their financial goals.
  • Tune into radio WIII FM (What Is In It For Me) – Including some kind of incentive/compensation plan around utilization of the new technology will go a long way to generate “buy in” from employees.  With CoreTrac’s ResourceOne, an incentive plan built into the system as simple as rewarding users for sending referrals and managing pipelines will increase utilization (but only if management is tracking and reviewing the utilization – see second dot point above).
  • Education and Support – Making sure you have the right people as your local experts on the technology to provide continuous ongoing training and support is critical for long-term success with any technology.  Every system needs an Administrator and an Executive Sponsor.  Establish good rapport with the CoreTrac support team, attend the user conferences, and invest in training.  Knowing you have someone in your FI that employees can go to first for questions about the software can improve the comfort level of all employees throughout your organization.


CoreTrac welcomes the following new customers:

  • Peoples Bank ($1.9B assets; FIS Bankway core)
  • First Federal of Lakewood ($1.24B assets; Fiserv PCS Vision)
  • WesBanco Bank ($5.35B assets; FIS Bankway core)
  • The Golden 1 Credit Union ($7.75B assets; USERS, Inc. core)
  • Parkside FCU ($115M assets; Ultradata)
  • Liberty Bay Bank ($37M assets; DCI Core)


CoreTrac is proud to introduce you to our two newest developers: Daniel Vu & Patrick Hempton. Daniel Vu has been developing web and Windows applications for more than 10 years in various industries as well as the state government.  Originally from Vietnam, Daniel has helped in “keeping Austin weird” for 13 years.Patrick Hempton has been developing web applications for over 10 years in various e-commerce and service industries (Event Management, Software Consulting and Shopping Systems). A Texas native, he spent 11 years living and working in Seattle, only to return home to Austin in 2008.