Bill Gibson to Join CoreTrac, Inc. as Vice President of Sales and Marketing

5 August, 2014 (16:54) | Blog | By: Mark Hooper

Austin, Texas – August 4th, 2014 CoreTrac, Inc. today announced that Bill Gibson, former Director of Sales, Community Financial Division of ACI Worldwide, will be returning to CoreTrac as vice president of sales and marketing, reporting to CEO Dan Martin.

Gibson will have oversight of the strategic direction, expansion and operation of CoreTrac’s sales and marketing teams. Gibson, a long time industry veteran, who was previously a key sales team member of Q UP Systems in the late 90’s, will be bringing his nearly two decades of experience to CoreTrac, a well-known CRM software vendor for banks and credit unions across the country.

“I am thrilled that Bill will be joining our team,” said Dan Martin, CEO. “Bill shares our values and our focus on premier CRM software tailored specifically for banks and credit unions that span from de novo stage to established institutions exceeding $15 billion in assets. Bill’s strong emphasis on developing and nurturing client relationships, product expertise, and vast “across the board” knowledge of the community banking sector, makes this announcement a very special day for CoreTrac and underscores our commitment to becoming the undisputed leader of CRM software providers for banks and credit unions.”

“I am honored to join CoreTrac and very much look forward to working with the existing team to enhance the continued growth that CoreTrac is experiencing.” said Gibson. “Having helped CoreTrac develop its presence in the community banking marketplace when it was a startup back in 2002, I am excited to once again play a critical role in taking CoreTrac to the next level. I truly believe that now is the time for financial institutions to invest in CRM, as knowing the client, and being responsive to their needs is more important than ever.”

CoreTrac, Inc. is a privately held corporation with its headquarters in Austin, Texas. The company is dedicated exclusively to providing its enterprise CRM software platform, ResourceOne, to community financial institutions. The ResourceOne solution delivers the power to manage opportunities through:

• Real-time functionality
• Lead and referral tracking
• Contact and pipeline management
• Next-best product cross-sell recommendation
• Profitability tracking
• Call Center case management
• Targeted marketing campaign creation and management
• Employee incentive, compensation, and goal performance tracking
• On-demand, comprehensive management Reports
• Automated entry of website form inquiries routed to the appropriate personnel

For more information about CoreTrac, Inc., and our enterprise CRM software platform, ResourceOne, please visit or email

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