CoreTrac Gains Further Traction in California FI Market with Several New Client Acquisitions

29 April, 2004 (02:48) | Press Releases | By: admin

North Valley Bank, Butte Community Bank, First California Bank and Mechanics Bank Among Leading Community Banks Choosing CoreTrac for Its Proven CRM Success

Austin, Texas—April 29, 2004—CoreTrac, Inc. (, a provider of simple and affordable customer relationship management (CRM) solutions built exclusively for community financial institutions, has announced that several more of California’s leading community banks have selected its ResourceOne (R1) solution.

CoreTrac has recently signed deals to deliver its technology to:

• North Valley Bank (Redding, California) $671M assets
• Butte Community Bank (Paradise, California) $300M assets
• First California Bank (Camarillo, California) $222M assets
• Mechanics Bank (Richmond, California) $2B assets

All four banks have been recognized in California for their positive operational performance, customer service standards and strong employee loyalty―areas cited as critical factors in a community FI’s success, and all areas in which CoreTrac’s R1 tool has delivered proven results.

“We chose CoreTrac and its R1 solution to help further our service-oriented community banking mission through the most advanced CRM technology available,” says North Valley Bank Senior Vice President/CIO Del Lusso. “R1 gives us one, consolidated view of all our customer relationships, and, as a result, our employees have the power, through solid business intelligence, to deliver enhanced customer service with an efficiency that will ultimately improve our bottom line.”

North Valley Bank will specifically use R1 to manage its lead and referral tracking process, as well as track its employee incentive program and improve bank-wide communications, ultimately enhancing the overall customer service experience.

North Valley Bancorp is a financial services company with assets over $600 million offering a comprehensive line of retail and corporate banking and investment services to customers throughout northern California. The company is headquartered in Redding, California.

“We believe there has long been a demand for CRM solutions at the community bank level. However, until R1, software vendors in this space have failed to deliver the right mix of product and price. By effectively identifying and meeting the demand, CoreTrac has experienced rapid and strong growth, particularly in the last 18 months and in California, where community bankers are among the nation’s earliest technology adopters,” says CoreTrac President & CEO Chris Ney. “Our newest California community FI clients are leaders in leveraging technology to deliver superior customer service while improving long-term performance.”

In addition to CoreTrac’s strong market gains in California, successful community financial institutions throughout the country are adopting progressive service cultures and improving long-term performance with R1.

R1 is a browser-based CRM solution running on the community financial institution’s internal network. It delivers the ability to track leads and referrals; recommend products based on customer demographics; facilitate more effective marketing campaigns; set employee goals and accurately measure performance; create institutional, branch and individual reports; and integrate multiple sources of data for a complete picture of all client and prospect relationships.

About CoreTrac

CoreTrac, Inc. is a privately held corporation headquartered in Austin, Texas. The company is dedicated exclusively to providing a simple and affordable Customer Relationship Management (CRM) solution to community financial institutions.

For More Information Contact:

Catherine A. DeStasio
Marketing & Corporate Communications
512-236-9120, ext. 200
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