CoreTrac, Inc., & CUSO Financial Services Join Forces To Bring CRM to the Forefront

1 July, 2003 (02:53) | Press Releases | By: admin

Austin, Texas-July 1, 2003–CoreTrac, Inc., developers of Customer Relationship Management (CRM) software solutions, and CUSO Financial Services, L.P., (CFS), a broker-dealer and registered investment advisor, jointly announced the formation of a strategic alliance to offer CoreTrac’s CRM software to CFS’ credit union users across the United States.

CFS currently serves more than 75 credit unions, including 25 of the top 100 credit unions in the country. A full-service broker-dealer and registered investment advisor offering financial planning, investments and insurance products, owned by and operated exclusively for credit unions and their service organizations, CFS teams up with credit unions nationwide to build flexible, fully-integrated financial services programs designed to develop long-lasting relationships between credit unions and their members.

CoreTrac’s ResourceOne, a CRM software solution designed, built and priced exclusively for community financial institutions, tracks product sales, leads, inquiries and referrals. It also promotes cross-selling efforts, helps manage incentive programs and marketing campaigns, and tracks department and branch goals. As an application for credit unions and CUSOs, it will be used to track investment and insurance product sales activity, as well as the sales activity of all credit union products.

“We are continually exploring ways to add value to our credit unions’ member service and business development efforts by providing premium technological tools that will help them build strong and long-lasting relationships with their members,” said Valorie Seyfert, President and CEO of CFS. “ResourceOne links with our data and that of our users so front line staff can have a snapshot view of the products a member has, which products they’ve inquired about, and which products they’ve considered but haven’t yet purchased. Knowing this level of detail about each member and tracking their activity is the key to providing a more valuable level of service to the member.”

According to Seyfert, ResourceOne will be a valuable component in CFS’ overall strategy to offer comprehensive solutions for credit unions that are fully integrated and provide them with a competitive edge that competitors can’t offer because they often lack the technological proficiency to do so.

Browser-based, ResourceOne connects financial institutions with instant business information to provide a clear and up-to-date profile of members and prospects, and their credit union activity. “Our business model is predicated on our direct sales success, however, a key element of our overall strategy is to build solid alliances where it makes sense,” said Chris Ney, CEO of CoreTrac. “CFS and CoreTrac share a common vision for delivering technology to support a strong integration of sales and service with a primary focus on the member. We believe that the synergy between our organizations is a win-win proposition for us, CFS and their credit union partners.”

About CUSO Financial Services, L.P.

Established in 1996, CUSO Financial Services, LP is headquartered in San Diego and has more than 75 credit union users, including 25 of the top 100 credit unions in the country. With branch offices located nationwide, and more than 300 licensed representatives, CFS is a full-service brokerage firm and registered investment advisor offering investment and insurance products to credit unions and their service organizations. For more information, please call 858-530-4410 or visit them online at Member NASD/SIPC.

About CoreTrac

CoreTrac, Inc. is a privately held corporation headquartered in Austin, Texas. The company is dedicated exclusively to providing a simple and affordable Customer Relationship Management (CRM) solution to community financial institutions.

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