CoreTrac’s ResourceOne is the CRM/Sales Force Automation Software of Choice Among Community Financial Institutions

28 August, 2009 (01:13) | Press Releases | By: admin

Austin, Texas—August 28, 2009—As summer comes to an end, integrated banking-specific CRM remains hot as ever. CoreTrac, Inc., provider of ResourceOne (R1), the easy-to-use and affordable Client Relationship Management (CRM)/Sales Force Automation (SFA) software solution designed specifically for community financial institutions, announced today the addition of four financial institutions that will implement R1 for their sales and service tracking.

Houston Business Bank – Fiserv ITI (De Novo)
Bright Star Federal Credit Union – Fiserv Summit ($293M Assets)
Empire National Bank – Metavante Bankway ($103M Assets)
Beneficial Mutual Savings Bank – Metavante Bankway ($3.8B Assets)

“As banks and credit unions work to build better relationships during these tough economic times, many institutions recognize the need for a CRM/Sales Force Automation solution to keep their existing deposits from decreasing; to continue lending to existing and new clients; and ultimately seize the opportunity to take advantage of the evolving landscape to the banking industry,” states Alan Buhler, Executive Vice President at CoreTrac.

About CoreTrac

CoreTrac, Inc. is a privately held corporation with headquarters in Austin, Texas. The company is dedicated exclusively to providing its easy-to-use and affordable CRM/SFA solution, R1, to community financial institutions. R1 delivers the power to manage opportunities through:

Lead and Referral Contact/Account Management
Integration to the financial institution’s core and other data sources
Loan and deposit pipeline management
Client profitability reporting
Profile clients for next-best cross-sell product recommendation
Manage client service cases
Set and track goals to achieve strategic sales culture outcomes
Incentive and Compensation tracking
Develop, manage, and track marketing campaigns
Synchronize with Outlook, Lotus Notes, GroupWise, and PDA’s
For more information about CoreTrac, Inc. and ResourceOne, please visit 207.58.155.90/~coretrac or contact Alan Buhler at 512-236-9120 ext. 272 or abuhler@CoreTrac.com.

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