Country’s Fifth Largest Credit Union Selects CoreTrac, Inc.

26 July, 2004 (02:46) | Press Releases | By: admin

CoreTrac to deliver fully automated referral tracking and reporting to Orange County Teachers Federal Credit Union

AUSTIN, TX—July 26, 2004—CoreTrac, Inc. (207.58.155.90/~coretrac), a provider of simple and affordable customer relationship management (CRM) solutions built exclusively for community financial institutions, announced today that Orange County Teachers Federal Credit Union (OCTFCU), in Santa Ana, California, has selected CoreTrac’s ResourceOne (R1) application for referral tracking and reporting.

With more than $4.7 billion in assets and 300,000 Members, OCTFCU is the country’s fifth largest credit union. CoreTrac’s R1 will enable OCFTCU to instantly track leads and referrals, providing employees with immediate access to complete referral information across all service units, including its investment and insurance divisions.

After an exhaustive review process, OCTFCU based its selection of CoreTrac on a number of factors, particularly its people and exclusive focus on community financial institutions.

“We looked at several systems, and they were either too comprehensive or too basic for our needs. R1 was created with community financial institutions in mind and that model fit well with our credit union,” says OCTFCU Director of Retirement and Investments Sandra deChastain. “CoreTrac has committed to work with us and has a very detailed and organized approach to the implementation of the system.”

Throughout the country, successful community financial institutions like Member One Federal Credit Union ($260M assets, Roanoke, Virginia), North Bay Bancorp ($465M assets, Fairfield, California), The Mechanics Bank ($2B assets, Richmond, California), Savings Bank of Danbury ($500M assets, Danbury, Connecticut) and three independent banks owned by Texas First Financial Group ($470M assets, Galveston, Texas) are adopting progressive service cultures and improving performance with CoreTrac’s R1 solution. R1 is a browser-based application running on the financial institution’s internal network. It delivers the power to:

• Track sales leads and referrals;
• Manage loan and deposit pipelines;
• Track employee incentive programs;
• Develop and track targeted marketing programs;
• Create institutional, branch and individual reports; and
• Integrate multiple sources of data for a complete picture of client and prospect relationships.

“Winning the confidence of OCTFCU, which is not only one of the country’s largest but also one of the most respected and watched credit unions, is strong testimony to CoreTrac’s ability to deliver the right mix of CRM product and price to community FIs,” says CoreTrac President & CEO Chris Ney. “We are pleased to provide OCTFCU with the technology and service on which we have built our solid reputation.”

About CoreTrac, Inc. (207.58.155.90/~coretrac)

CoreTrac, Inc. is a privately held corporation headquartered in Austin, Texas. The company is dedicated exclusively to providing a simple and affordable CRM solution to community financial institutions.

About OCTFCU (www.octfcu.com)

OCTFCU has been a partner in the educational community since 1934. As a full service financial institution, it is the fifth largest credit union in the United States, with more than 300,000 Members, over $4.7 billion in assets and 15 locations to serve its members.

For More Information Contact:
Catherine A. DeStasio
Marketing & Corporate Communications
512-236-9120, ext. 200
cdestasio@coretrac.com

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