Cuyamaca Bank Selects CoreTrac To Manage Customer Relationships

2 July, 2003 (02:52) | Press Releases | By: admin

Austin, Texas–July 2, 2003–CoreTrac, Inc. (207.58.155.90/~coretrac), a provider of customer relationship management (CRM) for community financial institutions announced today that Cuyamaca Bank, Santee, CA, has chosen CoreTrac’s ResourceOne to bolster the bank’s customer-centric CRM strategy.

ResourceOne allows Cuyamaca Bank employees to track lead and referrals, recommend products based on demographic criteria, set goals for employees and branches, and perform other CRM functions that Cuyamaca Bank needed in a solution. Renee Hinton, Vice President, Director of Sales and Marketing, said “We are looking forward to utilizing ResourceOne to tailor the products and services to meet the needs of our clients. We focus on building quality relationships between our clients and our bankers.”

About Cuyamaca Bank

Cuyamaca Bank was founded in 1983, is an FDIC insured institution and offers local ownership, responsive management and personalized services. Cuyamaca Bank serves the San Diego County through offices in Santee, La Mesa, El Cajon, Encinitas and its SBA Department in La Mesa. More information available at www.cuyamacabank.com.

About CoreTrac

CoreTrac, Inc. is a privately held corporation headquartered in Austin, Texas. The company is dedicated exclusively to providing a simple and affordable Customer Relationship Management (CRM) solution to community financial institutions.

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