DigitalMailer, Inc. & CoreTrac, Inc. Team Up to Connect eMarketing Solutions with Trackable Data for Community Financial Institutions

11 June, 2013 (16:18) | Press Releases | By: admin

Optimum online marketing and CRM solutions combine to provide added functionality for community financial institutions.

AUSTIN, Texas and HERNDON, Virginia—June 11, 2013—CoreTrac, Inc., provider of multi-channel eRelationship solutions for community banks and credit unions, today announced that it has signed an integrated technology and marketing partnership agreement with DigitalMailer, Inc., a pioneer in eMarketing solutions. DigitalMailer drives institutions to profitable growth by giving them the ability to reach their members across multiple digital channels.

Within the terms of the agreement, CoreTrac will integrate DigitalMailer’s Automatic Relationship Builder and Targeted Ad Engine into its solution. The two products will provide additional functionality to CoreTrac clients as a influential way for community banks and credit unions to develop stronger relationships with their customers by creating and personalizing their digital messages to customers, whether the product user is HTML savvy or not.

Dan Martin, President & COO of CoreTrac, stated, “DigitalMailer is a forerunner in eMarketing- a sector that is becoming more and more important to community financial institutions when it comes to nurturing relationships and offering well-timed cross-sell recommendations. We are excited to have this team support our wide range of solutions related to customer relationship management software.”

Ron Daly, CEO of DigitalMailer, Inc., said, “CoreTrac’s banking-specific CRM+ solution and DigitalMailer’s eMarketing tools are extremely well-matched. Helping financial institutions build lasting relationships, and giving them the ability to track and report on these relationships, will help them thrive in the communities they serve.”

Since 2000, DigitalMailer, Inc. has been providing the financial institution industry with the latest digital communication products. A leader in building powerful online connections, DigitalMailer combines its technology know-how and online communication tools to create an affordable way for clients to drive profitable growth. For more information, visit

For more than a decade, CoreTrac has been crafting the finest technology solutions for enterprise-wide, banking-specific CRM+ infrastructure.  CoreTrac’s expanding product offering extends to a full-range of multi-channel eRelationship solutions that enhance financial institutions’ client relationships in a truly intelligent way by providing a complete set of tools that effectively engage clients across every channel—website, email, social media, mobile, and more—to leverage intelligent data to effectively build strong, lasting relationships with every prospect and client.

For more information about CoreTrac, Inc. and our complete solution suite, please visit or contact Molly Richardson at 512-236-9120 ext. 263 or

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