Fast Growing Macatawa Bank Selects ResourceOne

22 November, 2005 (02:25) | Press Releases | By: admin

Community financial institutions experiencing strong growth rely on ResourceOne to manage opportunity

AUSTIN, Texas—November 22, 2005—CoreTrac, Inc., provider of ResourceOne, the simple and affordable CRM/sales force automation solution for community financial institutions, today announced that Macatawa Bank of Holland, Michigan, will implement ResourceOne to track leads and referrals, monitor call and production goals, and create call reports.

Macatawa Bank has experienced tremendous growth since opening in 1997. Today, Macatawa Bank has 23 branches in West Michigan and now exceeds $1.7 billion in assets. ResourceOne will produce call reports for all contacts important to the bank’s growth. Within these call reports, employees have the ability to schedule calls and management can run reports monitoring performance and productivity.

Linda Elenbaas, Chief Technology Officer, Macatawa Bank stated, “We strive to provide excellent customer service and the best financial products therefore, we needed a system that would integrate seamlessly with our core system, Fiserv ITI, and be capable of managing our growth. We expect that ResourceOne will help define our incentive goals for employees and track their performance so that we will retain a competitive position in our market.”

Chris Ney, Chief Executive Officer, CoreTrac, said, “Our goal at CoreTrac is to build relationships with financial institutions that want to elevate their team’s performance and enhance growth within their community. We feel that customer loyalty is driven by an informed and properly motivated team within an institution. Having a great team combined with a robust system, like ResourceOne, to manage a performance culture is essential to the success of any growing community financial institution.”

About Macatawa Bank
Macatawa Bank offers a full range of banking services, including Trust and Investment services. Macatawa Bank employs over 400 highly trained and experienced professionals that can make responsible decisions, keeping the decision-making process as close to the customer as possible. For the past 8 years, Macatawa Bank has fulfilled its mission, “To provide financial services in an exceptional manner for the mutual benefit of our customers, communities, employees and shareholders.” For more information, please visit

About CoreTrac, Inc.
CoreTrac, Inc. is a privately held corporation headquartered in Austin, Texas. The company is dedicated exclusively to providing its simple & affordable CRM/SFA solution, ResourceOne (R1), to community financial institutions. R1 delivers the power to manage opportunities through:
• Lead and referral tracking;
• Loan and deposit pipeline management;
• Sales force automation;
• Contact management;
• Customer relationship management (CRM);
• Incentive tracking;
• Reporting; and more.

For More Information Contact:

Stuart Featherston
Marketing & Corporate Communications
512-236-9120, ext. 267

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