Houston Based Credit Union Selects CoreTrac, Inc.

15 August, 2005 (02:33) | Press Releases | By: admin

CoreTrac’s CRM tool is a valuable system to help credit unions manage opportunity

AUSTIN, Texas—August 15, 2005—CoreTrac, Inc., provider of ResourceOne (R1), the simple and affordable CRM/sales force automation solution for community financial institutions, today announced that Houston Federal Credit Union will implement and utilize R1.

Houston FCU is a $254M institution that chose R1 to efficiently manage the sales process by tracking referrals, providing management with real-time reports and rewarding employees for referral and production activity. “When viewing ResourceOne for the first time, I knew it was a great product. We were without a tracking system and wanted to find one that would help the team better serve our members by providing resources to aid in the identification of opportunities, to ensure that opportunities are not lost by a lack of attention, and to provide timely feedback on the success of initiatives,” says Senior Vice President, Chris Choat.
“There is an evolving trend – community institutions are becoming aware of the success that can be generated when buying a system like ResourceOne,” said CoreTrac President & COO, Dan Martin, “The team at Houston FCU knew they wanted a comprehensive system that would enhance their sales opportunities and increase their growth.”

About Houston FCU
Houston FCU (www.houstonfcu.org) specializes in providing full-service credit union relationships to members in southeast Texas and South Carolina. An established credit union, built in 1960, Houston FCU proudly serves over 40,000 members. Houston FCU has long been a source of strength and stability, while their highest priority has always been placing their membership first. For more information, visit www.houstonfcu.org.

About CoreTrac, Inc.
CoreTrac, Inc. ( is a privately held corporation headquartered in Austin, Texas. The company is dedicated exclusively to providing its simple & affordable CRM/SFA solution, R1, to community financial institutions. Today, over 40 community financial institutions are using or are licensed to use R1.

For More Information Contact:

Stuart Featherston
Marketing & Corporate Communications
512-236-9120, ext. 267

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