Kemba Credit Union Chooses ResourceOne to Manage Production

10 January, 2006 (02:24) | Press Releases | By: admin

Actively Growing Financial Institutions Turn to CRM to Capture/Track Opportunity

AUSTIN, Texas—January 10, 2006—CoreTrac, Inc., provider of ResourceOne, the simple and affordable CRM/Sales Force Automation solution for community financial institutions, today announced that Kemba Credit Union Inc. of Cincinnati, Ohio will integrate ResourceOne to track leads and referrals and manage their production.

For over 70 years, Kemba Credit Union has experienced positive growth and today operates eight branches and exceeds $300 million in assets. The team at Kemba Credit Union will use ResourceOne to track employee incentives, create custom sales reporting, and integrate multiple sources of data for one complete picture of member and prospective-member relationships.

Steve Behler, President/CEO of Kemba Credit Union, stated, “We selected ResourceOne to assist us in managing member relationships, to ensure that our members are fully apprised of all the financial solutions we can offer them. Specific benefits of ResourceOne include integration with our core system, and a strong link to our MCIF system, Raddon Financial Groups iNTEGRATOR, which will augment our marketing efforts to our members.”

Alan Buhler, Vice President Sales & Marketing, CoreTrac, added, “Continued rapid adoption of CoreTrac’s ResourceOne by credit unions interested in developing a strong sales culture is a clear sign of the remarkable benefit that can be attained by making better informed decisions that drive toward strategic sales goals, and eliminate missed opportunities and revenue leakage.”

About Kemba Credit Union
In February 1934, seven employees of the State Avenue Kroger Manufacturing Plant met and organized the Kemba Cincinnati Credit Union, Inc. to serve employees of the factory and packinghouse. Renamed Kemba Credit Union, today this institution serves over 43,000 members and continues to build on their foundation for success through strength, stability, integrity and trust with a management staff committed to offering the best personal service possible. Cincinnati Firefighters Credit Union recently merged with Kemba Credit Union, and the entire membership base benefited from additional branches and services. Kemba also operates several subsidiaries, including CU Mortgage Network and the Kemba Insurance Agency. For more information, please visit www.kembacu.org.

About CoreTrac, Inc.
CoreTrac, Inc. is a privately held corporation headquartered in Austin, Texas. The company is dedicated exclusively to providing its simple & affordable CRM/SFA solution, ResourceOne, to community financial institutions. ResourceOne delivers the power to manage opportunities through:
• Lead and referral tracking;
• Loan and deposit pipeline management;
• Sales force automation;
• Contact management;
• Customer relationship management (CRM);
• Incentive tracking;
• Reporting; and more.

For More Information Contact:

Stuart Featherston
Marketing & Corporate Communications
512-236-9120, ext. 267
sfeatherston@coretrac.com

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