McCoy Myers & Associates Selects CoreTrac as its Preferred Vendor for CRM Solutions

3 June, 2003 (02:54) | Press Releases | By: admin

Amarillo, Texas-June 3, 2003–McCoy Myers & Associates, a provider of core processing solutions for community banks and CoreTrac, Inc., the developer of ResourceOne, a Customer Relationship Management (CRM) system built and priced exclusively for community financial institutions, today announced that they have jointly signed a Preferred Vendor Endorsement agreement. Under terms of the agreement, CoreTrac will serve as a Preferred Vendor for CRM solutions to the McCoy Myers & Associates current and future customer base.

CoreTrac’s ResourceOne will provide McCoy Myers & Associates customers with a feature-rich browser-based CRM solution to be used for managing leads and referrals, maximizing cross-sell opportunities for both customers and prospects, tracking goals and incentives by department and/or individual, developing marketing campaigns based on data mined lists, and more, all while running securely on the financial institution’s internal network.

“Our alliance with McCoy Myers & Associates is a milestone in our strategy to bring a simple and affordable CRM solution to the community financial institution marketplace. The customer relationship needs of community FI’s are no different than those of the biggest banks in the country, but having access to a feature-rich, easy-to-use and affordable CRM solution hasn’t been generally available to community FI’s. We feel our growing customer base underscores our belief that we’re meeting the demands of this marketplace and look forward to working closely with the McCoy Myers team to bring a much needed technology to the forefront,” said Chris Ney, CEO of CoreTrac.

Roger McCoy, President of McCoy Myers & Associates, says, “In today’s highly competitive marketplace, a bank must maximize every opportunity to cross-sell and manage its customer base. Coretrac has not only put together a proven management staff, but has produced an affordable solution for community banks. The addition of Coretrac to our list of Preferred Vendors is a great compliment to our product offerings to community banks. We are excited about the opportunity to be a part of another great solution to improve our customers’ future.”

About McCoy Myers & Associates

McCoy Myers & Associates is a bank service corporation, owned by user banks, that provides a comprehensive and integrated system of core banking software for community banks. Headquartered in Amarillo, Texas, with data centers in Amarillo, Fort Worth, Midland, and Waco, McCoy Myers provides in-house and outsourcing services to one out of every five banks in Texas. McCoy Myers celebrated its 23rd anniversary in April 2003. The McCoy Myers banking system, Meridian, was designed by bankers for bankers. Meridian may be implemented as either an in-house system or with service bureau options. Meridian is UNIX-based and operates in a Windows workstation environment on NCR or IBM platforms. Additional information about McCoy Myers is available at www.mccoymyers.com.

About CoreTrac

CoreTrac, Inc. is a privately held corporation headquartered in Austin, Texas. The company is dedicated exclusively to providing a simple and affordable Customer Relationship Management (CRM) solution to community financial institutions.

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