Cuyamaca Bank Selects CoreTrac To Manage Customer Relationships
Austin, Texas–July 2, 2003–CoreTrac, Inc. (www.coretrac.com),
a provider of customer relationship management (CRM) for
community financial institutions announced today that Cuyamaca
Bank, Santee, CA, has chosen CoreTrac’s ResourceOne to bolster
the bank’s customer-centric CRM strategy.
ResourceOne allows Cuyamaca Bank employees to track lead and
referrals, recommend products based on demographic criteria,
set goals for employees and branches, and perform other CRM
functions that Cuyamaca Bank needed in a solution. Renee
Hinton, Vice President, Director of Sales and Marketing, said
“We are looking forward to utilizing ResourceOne to tailor the
products and services to meet the needs of our clients. We
focus on building quality relationships between our clients
and our bankers.”
About Cuyamaca Bank
Cuyamaca Bank was founded in 1983, is an FDIC insured
institution and offers local ownership, responsive management
and personalized services. Cuyamaca Bank serves the San Diego
County through offices in Santee, La Mesa, El Cajon, Encinitas
and its SBA Department in La Mesa. More information available
at
www.cuyamacabank.com.
About CoreTrac
CoreTrac, Inc. is a privately
held corporation headquartered in Austin, Texas. The company is
dedicated exclusively to providing a simple and affordable
Customer Relationship Management (CRM) solution to community
financial institutions.