The Savings Bank of Danbury and CoreTrac Team up on Managing Customer Relationships
Austin,
Texas-November 12, 2003-CoreTrac, Inc. (www.coretrac.com) a provider of browser-based customer
relationship management (CRM) solutions for community financial
institutions, announced today that The Savings Bank of Danbury,
Danbury, CT, has chosen CoreTrac's flagship product,
ResourceOne.
ResourceOne allows The Savings Bank of Danbury's employees to
track leads and referrals, recommend products based on
demographic criteria, set goals for employees and branches, and
perform other CRM functions they needed in a solution. George
Herring, Vice President of Sales for The Savings Bank of
Danbury, said "with the recent growth in both our consumer and
commercial lines of business, it became apparent that we needed
a CRM system that would help transition and enhance the Bank's
sales and customer service culture."
Mr.
Herring then added, "After researching numerous systems, we
found that Coretrac's ResourceOne system met all of our needs at
a reasonable price. Another key part of our decision was how
easy it was to use the system. We knew that if the system was
too complicated, we would have difficulty getting our employees
to use it. Other systems we looked at were much too complicated
and would be difficult to implement."
About The Savings Bank of Danbury
The
Savings Bank of Danbury was established in 1849 and has assets
exceeding $500 million with eight offices serving the greater
Danbury area. The bank is headquartered at 220 Main Street,
Danbury, and has branch offices in Danbury, Bethel, Brookfield,
New Fairfield, New Milford and Newtown. More information
about The Savings Bank of Danbury can be found at
www.sbdanbury.com
About CoreTrac
CoreTrac, Inc. is a privately
held corporation headquartered in Austin, Texas. The company is
dedicated exclusively to providing a simple and affordable
Customer Relationship Management (CRM) solution to community
financial institutions.