McCoy Myers & Associates Selects CoreTrac as Its Preferred Vendor for CRM Solutions
Amarillo, Texas-June 3, 2003–McCoy Myers & Associates, a
provider of core processing solutions for community banks and
CoreTrac,
Inc., the developer of ResourceOne, a Customer Relationship
Management (CRM) system built and priced exclusively for
community financial institutions, today announced that they
have jointly signed a Preferred Vendor Endorsement agreement.
Under terms of the agreement, CoreTrac will serve as a
Preferred Vendor for CRM solutions to the McCoy Myers &
Associates current and future customer base.
CoreTrac’s ResourceOne will
provide McCoy Myers & Associates customers with
a feature-rich browser-based CRM solution to be used for
managing leads and referrals, maximizing cross-sell
opportunities for both customers and prospects, tracking goals
and incentives by department and/or individual, developing
marketing campaigns based on data mined lists, and more, all
while running securely on the financial institution's internal
network.
"Our alliance with McCoy Myers
& Associates is a milestone in our strategy to bring a simple
and affordable CRM solution to the community financial
institution marketplace. The customer relationship needs of
community FI's are no different than those of the biggest banks
in the country, but having access to a feature-rich, easy-to-use
and affordable CRM solution hasn't been generally available to
community FI's. We feel our growing customer base underscores
our belief that we're meeting the demands of this marketplace
and look forward to working closely with the McCoy Myers team to
bring a much needed technology to the forefront," said Chris
Ney, CEO of CoreTrac.
Roger McCoy, President of
McCoy Myers & Associates, says, "In today’s highly competitive
marketplace, a bank must maximize every opportunity to
cross-sell and manage its customer base. Coretrac has not only
put together a proven management staff, but has produced an
affordable solution for community banks. The addition of
Coretrac to our list of Preferred Vendors is a great compliment
to our product offerings to community banks. We are excited
about the opportunity to be a part of another great solution to
improve our customers’ future.”
About McCoy Myers & Associates
McCoy Myers & Associates is a bank service corporation, owned by
user banks, that provides a comprehensive and integrated system
of core banking software for community banks. Headquartered in
Amarillo, Texas, with data centers in Amarillo, Fort Worth,
Midland, and Waco, McCoy Myers provides in-house and outsourcing
services to one out of every five banks in Texas. McCoy Myers
celebrated its 23rd anniversary in April 2003. The McCoy Myers
banking system, Meridian, was designed
by bankers for
bankers. Meridian may be implemented as either an in-house
system or with
service bureau
options. Meridian is UNIX-based and operates in a Windows
workstation environment on NCR or IBM platforms. Additional
information about McCoy Myers is available at
www.mccoymyers.com.
About CoreTrac
CoreTrac, Inc. is a privately
held corporation headquartered in Austin, Texas. The company is
dedicated exclusively to providing a simple and affordable
Customer Relationship Management (CRM) solution to community
financial institutions.