OmniBank, Houston, TX, Selects CoreTrac To Manage Customer Relationships
Austin, Texas–March 19, 2003–CoreTrac, Inc. (www.coretrac.com),
a provider of opportunity management solutions for financial
institutions, announced today that OmniBank, Houston, TX, has
chosen CoreTrac’s opportunity tracking solution, ResourceOne, to
bolster the bank’s customer-centric CRM strategy.
ResourceOne allows OmniBank employees to track leads and
referrals, recommend products based on demographic criteria, set
goals for employees and branches, and perform other CRM
functions that OmniBank wanted in a solution. Julie Cripe,
OmniBank President said, “We searched for a solution to fit our
growing CRM needs, but some of the larger systems had costs that
rivaled the price tag of our core system. We found CoreTrac out
of Austin, TX. Their product, ResourceOne, gave us the right
management reports, integration to our host, lead tracking, and
referral management. It was very user friendly. Time is money in
a community bank; we wanted a system that could implement
quickly and that our users could learn easily.”
OmniBank , a Houston-based bank with 289MM in assets, has
been in business since 1954. It focuses on business development
resources for small businesses. It provides lending services as
well as specifically designed programs to assist small business
owners.
About Omnibank
OMNIBANK,
N.A. was founded in 1954 in Houston, Texas.
As an independent commercial bank, they provide responsive and
personal service to small businesses and consumers in our trade
areas. Omnibank is a locally owned and conservatively managed
financial institution with assets of almost $300 million.
Additional information about Omnibank, N.A. is available at
www.omnibank.com.
About CoreTrac
CoreTrac, Inc. is a privately
held corporation headquartered in Austin, Texas. The company is
dedicated exclusively to providing a simple and affordable
Customer Relationship Management (CRM) solution to community
financial institutions.