RABOBANK, N.A. SELECTS CORETRAC
ResourceOne Solution To Help Facilitate California Bank’s Expansion
AUSTIN, Texas—August 1, 2005—CoreTrac, Inc., provider of ResourceOne (R1), the
simple and affordable CRM/sales force automation solution for community
financial institutions, today announced that Rabobank, N.A., of El Centro,
California, will use R1 as part of its strategy to expand its retail and
commercial business. Rabobank, N.A. is the U.S. retail banking arm of the
Rabobank Group.
In April, Rabobank, N.A. converted to a national charter to facilitate the
expansion of its retail banking capabilities outside California, and to allow it
to begin providing a full range of banking services to customers. R1 will enable
Rabobank, N.A. to efficiently manage its sales process by instantly tracking
referrals, reporting results and providing employees with complete referral
information across all its markets. The application fully integrates with the
bank’s existing vital banking systems.
“In addition to meeting all our CRM functionality requirements, CoreTrac far
exceeded our expectations with regard to ease of use, integration with our core
and MCIF software, and their commitment to support and service,” said Rabobank,
N.A. Senior Vice President and Corporate Services Manager Debbie McCarty. “In
addition to a new technology solution, we’ve gained a partner for growth.”
Some 40 community financial institutions, including Rabobank, N.A., are using or
are licensed to use CoreTrac’s R1. In addition to the steady increase in its
customer base, CoreTrac garnered industry-wide approval last year when one of
the country’s largest community banking trade associations, the California
Bankers Association (CBA), named
CoreTrac its Endorsed CRM Partner.
“The addition of Rabobank, N.A. to our customer base is a further indication of
the industry-wide appeal of simple and affordable CRM and sales force automation
software specifically targeted for the community FI market,” says CoreTrac
President & Chief Operating Officer Dan Martin. “Our customers are truly
representative of this market, with FIs from across the country ranging in asset
size from $30M to $5B.”
About CoreTrac, Inc.
CoreTrac, Inc. is a privately held corporation headquartered in Austin,
Texas. The company is dedicated exclusively to providing its simple & affordable
CRM/SFA solution, ResourceOne (R1), to community financial institutions. R1
delivers the power to manage opportunities through:
• Lead and referral tracking;
• Loan and deposit pipeline management;
• Sales force automation;
• Contact management;
• Customer relationship management (CRM);
• Incentive tracking;
• Reporting; and more.
For More Information Contact:
Catherine A. DeStasio
Marketing & Corporate Communications
512-236-9120, ext. 200
cdestasio@coretrac.com