OmniBank, Houston, TX, Selects CoreTrac To Manage Customer Relationships

13 March, 2003 (02:55) | Press Releases | By: admin

Austin, Texas–March 19, 2003–CoreTrac, Inc. (, a provider of opportunity management solutions for financial institutions, announced today that OmniBank, Houston, TX, has chosen CoreTrac’s opportunity tracking solution, ResourceOne, to bolster the bank’s customer-centric CRM strategy.

ResourceOne allows OmniBank employees to track leads and referrals, recommend products based on demographic criteria, set goals for employees and branches, and perform other CRM functions that OmniBank wanted in a solution. Julie Cripe, OmniBank President said, “We searched for a solution to fit our growing CRM needs, but some of the larger systems had costs that rivaled the price tag of our core system. We found CoreTrac out of Austin, TX. Their product, ResourceOne, gave us the right management reports, integration to our host, lead tracking, and referral management. It was very user friendly. Time is money in a community bank; we wanted a system that could implement quickly and that our users could learn easily.”

OmniBank , a Houston-based bank with 289MM in assets, has been in business since 1954. It focuses on business development resources for small businesses. It provides lending services as well as specifically designed programs to assist small business owners.

About Omnibank

OMNIBANK, N.A. was founded in 1954 in Houston, Texas. As an independent commercial bank, they provide responsive and personal service to small businesses and consumers in our trade areas. Omnibank is a locally owned and conservatively managed financial institution with assets of almost $300 million. Additional information about Omnibank, N.A. is available at

About CoreTrac

CoreTrac, Inc. is a privately held corporation headquartered in Austin, Texas. The company is dedicated exclusively to providing a simple and affordable Customer Relationship Management (CRM) solution to community financial institutions.

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