Superior Functionality Key Reason Silvergate Bank Selects CoreTrac’s ResourceOne as its CRM/SFA Solution
AUSTIN, TEXAS—July 29, 2011— CoreTrac, Inc., provider of ResourceOne and LINK, the easy-to-use and affordable CRM/Sales Force Automation (SFA) solutions, announced today that Silvergate Bank in La Jolla, CA ($345M assets, Fiserv Cleartouch core) has chosen CoreTrac’s ResourceOne as its CRM/SFA solution for its ease-of-use and best-in-class industry-specific functionality.
Silvergate Bank combines an entrepreneurial spirit with the financial expertise and superior service to provide their clients with a trusted, highly effective local business banking partner. They are dedicated experts that deliver innovative solutions with a personal touch to help their clients realize business and personal success. Established in 1988, Silvergate Bank is committed to finding new and better ways to deliver the very best in service and value to their customers.
Karen Brassfield, Senior Vice President and Chief Financial Officer at Silvergate Bank says, “After a comprehensive evaluation of multiple CRM solutions, we chose CoreTrac’s ResourceOne because its superior banking-specific technology is flexible and customizable to our specific needs. We found ResourceOne to be a very robust solution that also is easy to use.”
Alan Buhler, Executive Vice President at CoreTrac, Inc. states, “We continue to experience strong growth in 2011 as more and more community financial institutions recognize the need for robust, easy-to-use, and affordable CRM/Sales Force Automation software. We are especially pleased to have been selected by Silvergate Bank, as we have a shared vision of providing the highest level of personal service, and a commitment to satisfying the current and long-term needs of our customers.”
CoreTrac, Inc. is a privately held corporation with its headquarters in Austin, Texas. The company is dedicated exclusively to providing its easy-to-use and affordable CRM/Sales Force Automation solutions, ResourceOne and LINK, to community financial institutions. The ResourceOne solution delivers the power to manage opportunities through:
- Lead and referral tracking
- Contact and pipeline management
- Next-best product cross-sell recommendation
- Profitability tracking
- Service Center case management
- Up-to-date marketing campaigns
- Employee incentive, compensation, and goal performance tracking
- On-demand, comprehensive management Reports