Archive for tag: Big Data Analytics

Tapping Big Data Analytics to Acquire, Engage and Retain Customers

April 16, 2014

By Karen Hsu, Datameer According to a recent McKinsey Global Institute Report, marketing and sales consume about 15 percent of costs for bank and insurance customers. Recognizing that acquiring each new customer can cost hundreds of dollars, the most competitive financial services providers are turning to big data analytics to drive their customer acquisition, engagement […]

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