Archive for tag: Financially underserved customers

Why Community Banks Should Be Courting the Underserved

September 21, 2014

By Kevin Tynan – senior vice president of marketing at Liberty Bank for Savings in Chicago. Community banks are under a lot of pressure to compete with national institutions. Their salvation may lie in catering to an unlikely group — the 68 million low- and middle-income consumers who have relationships with banks but also rely […]

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