Archive for tag: targeted marketing campaigns

Target Marketing: Banks Pitch Products Through Smartphones

June 27, 2014

By Mary Wisniewski Imagine walking into an auto dealership with your smartphone in hand and, moments after arriving, the phone buzzes with a message from your bank offering options for car loans. Digital Insight, an NCR-owned vendor that sells digital banking platforms, is testing such a technology for its bank clients. As banks continue to […]

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