Archive for tag: Tech-Savvy

Mobile Banking Divergence: Where True Adoption Begins

October 27, 2014

By Mike Dreyer How to optimize mobile apps to attract today’s tech-savvy customers. Nearly every financial institution offers mobile banking capabilities to its consumers today. As studies and reports emerge about how important mobile banking apps are to smartphone users — 39% of consumers vote them important or extremely important — the opportunity is clear: […]

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