Texas Gulf Bank Inks Deal with CoreTrac for CRM Solution

16 September, 2003 (02:51) | Press Releases | By: admin

Austin, Texas–Tuesday, September 16, 2003–CoreTrac, Inc., a provider of customer relationship management (CRM) for community financial institutions announced today that Texas Gulf Bank, Freeport, TX, has chosen CoreTrac’s ResourceOne to bolster the bank’s customer-centric CRM strategy. ResourceOne allows Gulf Bank employees to track leads and referrals, recommend products based on demographic criteria, set goals for employees and branches, and perform other CRM functions that Gulf Bank wanted in a solution.

James F. Brown, Jr., President & CEO, made the decision to go with CoreTrac.” We believe using CoreTrac’s ResourceOne product is like moving from the technology of a typewriter to a word processor. Their program continues to grow and improve, keeping us on the cutting edge of today’s technology.”

The bank searched for a CRM vendor that was familiar with the needs of community financial institutions and able to respond to developing market trends. “[CoreTrac is] a company that is small enough to be flexible in meeting our specific tracking needs, while sophisticated enough to integrate with our core processor bringing a wealth of information to our fingertips,” Brown said.

About Gulf Bank

Gulf Bank is headquartered in Freeport, TX, on the Gulf Coast. Gulf Bank focuses on filling the needs of small to mid-sized businesses. Their tag line is “A practical bank for business…and you.” Additional information about Gulf Bank can be found at http://www.texasgulfbank.com/.

About CoreTrac

CoreTrac, Inc. is a privately held corporation headquartered in Austin, Texas. The company is dedicated exclusively to providing a simple and affordable Customer Relationship Management (CRM) solution to community financial institutions.

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