The Savings Bank of Danbury and CoreTrac Team up on Managing Customer Relationships

12 November, 2003 (02:51) | Press Releases | By: admin

Austin, Texas-November 12, 2003-CoreTrac, Inc. (207.58.155.90/~coretrac) a provider of browser-based customer relationship management (CRM) solutions for community financial institutions, announced today that The Savings Bank of Danbury, Danbury, CT, has chosen CoreTrac’s flagship product, ResourceOne.

ResourceOne allows The Savings Bank of Danbury’s employees to track leads and referrals, recommend products based on demographic criteria, set goals for employees and branches, and perform other CRM functions they needed in a solution. George Herring, Vice President of Sales for The Savings Bank of Danbury, said “with the recent growth in both our consumer and commercial lines of business, it became apparent that we needed a CRM system that would help transition and enhance the Bank’s sales and customer service culture.”

Mr. Herring then added, “After researching numerous systems, we found that Coretrac’s ResourceOne system met all of our needs at a reasonable price. Another key part of our decision was how easy it was to use the system. We knew that if the system was too complicated, we would have difficulty getting our employees to use it. Other systems we looked at were much too complicated and would be difficult to implement.”

About The Savings Bank of Danbury

The Savings Bank of Danbury was established in 1849 and has assets exceeding $500 million with eight offices serving the greater Danbury area. The bank is headquartered at 220 Main Street, Danbury, and has branch offices in Danbury, Bethel, Brookfield, New Fairfield, New Milford and Newtown. More information about The Savings Bank of Danbury can be found at www.sbdanbury.com

About CoreTrac

CoreTrac, Inc. is a privately held corporation headquartered in Austin, Texas. The company is dedicated exclusively to providing a simple and affordable Customer Relationship Management (CRM) solution to community financial institutions.

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