WesBanco, Inc. Chooses CoreTrac’s ResourceOne CRM/Sales Force Automation to Enhance Customer Service and Increase Profitability
$5.3 billion multi-state bank holding company will use CoreTrac’s ResourceOne to make banking better for their customers
AUSTIN, TEXAS—April 7, 2011— CoreTrac, Inc., provider of ResourceOne and LINK, the easy-to-use and affordable CRM/Sales Force Automation solutions specifically architected for community financial institutions, announced today the addition of WesBanco, Inc. as a new customer that will implement and utilize ResourceOne as an integral part of their sales and service culture.
WesBanco, Inc., headquartered in Wheeling, West Virginia, is a multi-state bank holding company of $5.3 billion in total assets on the FIS Bankway core platform. WesBanco’s banking subsidiary WesBanco Bank provides banking services through 112 locations in the states of West Virginia, Ohio and Pennsylvania. In addition, WesBanco, Inc. operates an insurance agency, WesBanco Insurance Services, Inc., a full service broker/dealer, WesBanco Securities, Inc., and Mountaineer Securities, WesBanco’s discount brokerage operation.
“We needed a system that could help us make quick informed decisions on cross-sell recommendations, and reduce the cost of marketing and client service without sacrificing quality. After extensive research of multiple vendors and exhaustive due diligence, we saw a clear value in how CoreTrac’s ResourceOne supports a growing financial institution’s sales process definition.” said Dennis Powell, Chief Operating Officer of WesBanco Bank.
“We are pleased to add WesBanco Bank as the newest member of the CoreTrac family. WesBanco wanted to find, attract, and win new customers, nurture and retain those the bank already has, as well as increase customer profitability—ResourceOne will help the WesBanco team accomplish those goals. We are dedicated to helping community financial institutions compete and grow within the communities they serve, and we look forward to being a long-term partner with WesBanco to help them accomplish their growth goals,” said Alan Buhler, Executive Vice President at CoreTrac, Inc.
CoreTrac, Inc. is a privately held corporation with its headquarters in Austin, Texas. The company is dedicated exclusively to providing its easy-to-use and affordable CRM/SFA solutions, ResourceOne and LINK, to community financial institutions. The ResourceOne solution delivers the power to manage opportunities through:
- Lead and referral tracking
- Contact and pipeline management
- Next-best product cross-sell recommendation
- Profitability tracking
- Service Center case management
- Up-to-date marketing campaigns
- Employee incentive, compensation, and goal performance tracking
- On-demand, comprehensive management Reports