Western Bank Selects CoreTrac’s ResourceOne Solution for Sales Tracking Automation
AUSTIN, TEXAS—March 28, 2012—CoreTrac, Inc., provider of ResourceOne, the easy-to-use and affordable CRM/Sales Force Automation solution specifically architected for community financial institutions, announced today the addition of Western Bank ($199M assets) as a new customer that will implement and utilize ResourceOne as an integral part of their onboarding sales growth and service enhancement process.
Western Bank is an innovative team of caring, friendly professionals serving the financial needs of West Texas. Committed to building relationships as a trusted financial partner and leader in their communities, they are considered the bank of first choice when it comes to consistently exceeding expectations. Mike Hensley, Chief Lending Officer at Western Bank, said, “As we evaluated customer contact management, sales tracking automation systems, it became obvious that the banking-specific features and functionality of CoreTrac’s ResourceOne was the right choice for our community bank as we focus on building a strong financial future with those we serve.”
Alan Buhler, Executive Vice President at CoreTrac, Inc. adds, “We continue to strive to ensure CoreTrac’s ResourceOne is the Customer Relationship Management/Sales Force Automation software of choice by community financial institutions interested in enhancing their onboarding sales growth and service initiatives. We are delighted that Western Bank recognizes the value CoreTrac’s ResourceOne can deliver as a robust tool that is both an effective and affordable solution that will help their team provide the right products and services, at the right time, to the right customers.”
CoreTrac, Inc. is a privately held corporation with its headquarters in Austin, Texas. The company is dedicated exclusively to providing its easy-to-use and affordable CRM/Sales Force Automation solution, ResourceOne, to community financial institutions. The ResourceOne solution delivers the power to manage opportunities through:
• Lead and referral tracking
• Contact and pipeline management
• Next-best product cross-sell recommendation
• Profitability tracking
• Service Center case management
• Up-to-date marketing campaigns
• Employee incentive, compensation, and goal performance tracking
• On-demand, comprehensive management Reports
For more information about CoreTrac, Inc., ResourceOne, please visit www.coretrac.com or contact Alan Buhler at 512-236-9120 ext. 272 or abuhler@CoreTrac.com.